An all in one e-commerce system is one solution that can help any retail business reach its goals faster and better. Especially given the current situation, this is the perfect time for retails businesses to switch to an e-commerce system.
Let’s take a look at some reasons why now is the time for you to switch to an e-commerce system.
Increase operation hours
Your e-Commerce system allows customers to buy at any time. Unless you’re staffed around the clock and can’t offer this coverage.
With an online store, customers can browse your products, check if a particular item is back in stock yet, and perform many other consumer processes, even when your doors are closed and the lights are off at the end of the night. With the internet, you’re always open for business!
You might sleep, but your website (and therefore your business) never will.
Build a proper customer profile
One of the most important aspects of having your own e-commerce system is that you can market directly to website visitors and customers. Unlike marketplaces, where people who buy your product are the customers of the marketplace, selling directly to consumers on your website means you get to collect their contact information. When you have your customers’ email addresses, you can send them promotions, offer discounts, and announce new products.
Getting repeat buyers is much more difficult on a marketplace, because you don’t have direct access to the customers. This gives you fewer opportunities to provide good customer service and promote your other products. Since it’s easier and cheaper to retain a customer than it is to get a new one, communicating with existing customers is a necessary part of generating revenue for your business through the e-commerce system.
Not only do you know who has bought from you in the past, but you also know what they bought, how much they spent, and what they are interested in. You can use this information to influence and suggest future purchases.
Establish and strengthen your brand
When you sell your products on a marketplace, they are listed in a generic way. From character limits or word count restrictions to logo usage, there is little to no room for customization or branding. In fact, it is the marketplace’s brand that is at the forefront, not yours. This makes it nearly impossible to build brand awareness and recognition.
But in the e-commerce system, most of the time, visitors and customers assume your product belongs to the marketplace without realizing you even exist. In other words, those who purchase your product will remember the marketplace instead of you.
Your goal should be for consumers to associate your product with your brand and think of your brand when they think of that category. When you run your own website, you get to maintain full control, including the way it looks, what it says, and how it works.
The possibilities are endless. You can even reinforce your brand during the unboxing experience and use custom boxes to leave a lasting impression on your customers. Best of all, you get credit for your product, not a third-party marketplace!
Learn more about your customer
Having your own e-commerce system helps you better understand your customers. This includes demographics such as their location, as well as how they found your website and heard about you. You can analyze their behavior on your website, like what they looked at and the path they took to buy from you.
If there are certain traffic sources that are bringing in great customers for your business, you can choose to focus efforts there and put more money into those channels since you know they are profitable.
Data Sync with POS System
One of the biggest fears of small business owners that have yet to make the transition to the online world is staying organized, particularly with their sales and inventory data.
Operating a physical store is hard enough; the thought of adding more stress with online sales is enough to make any small business owner uneasy.
Luckily, a proper e-commerce system can remove these fears.
With a good POS system, a company can integrate point of sale with a website to sync its inventory, sales, and other data between a physical point of sale and an online eCommerce system like EasyComm will help you integrate everything in no time.
This eliminates any potential hassle of adding an online platform to your existing sales records. Business owners can accurately track inventory, without fearing over, or under, selling products.
If you are looking for an all-rounded e-commerce system, then visit our website today or call us to schedule a demo.
