In an effort to stay competitive, companies are focusing on innovation to find new ways to differentiate and UX/UI design solutions are one of them. Many of these opportunities exist in the process of product design.
UX refers to “user experience,” and UX design is the process of strategically designing products with the customer in mind to maximize accessibility and optimize usability. And UI refers to user interface.
With current trends prioritizing a customer-oriented model over a strict focus on production, UX design is now a staple of any strong marketing strategy.
There are a few statistics that you might find interesting:
86% would pay more for a better customer experience
89% switched to a competitor because they had a bad customer experience
73% said a friendly customer service made them fall in love with a brand
Here are 5 reasons UX/UI design solutions are the need of the hour:
UX/UI Increases Conversion Rates
When clients are in the market for SEO services, searching online can provide a wealth of relevant sites through UX/UI design solutions. Most of the results will offer nearly indistinguishable services, however. From the options they find, searchers will likely create a shortlist of sites that are the easiest to both navigate and comprehend.
Maximizes ROI Through UX Design
When considering UX/UI design solutions ad spend online, a campaign killer is a low return on investment (ROI). Blowing a budget on driving target customers to a website is untenable if they are unable to navigate the site. This rings especially true in today’s pay per click (PPC) advertising landscape.
Boosts SEO Rankings
Search engines are extremely sensitive to UX/UI design solutions. All search engines are driven by the common goal to provide the most relevant answers to user queries while requiring minimal effort to find them.
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Boosts Cost Savings
Launching a new product or campaign inherently incurs associated risks. It’s impossible to know for sure whether or not a project will generate the desired ROI. An unsuccessful launch can cause a significant loss of capital. To an extent, however, you can reduce the likelihood of such losses by investing in smart UX design.
Enhances Customer Loyalty
Good UX/UI design solutions strengthen brand loyalty. Providing seamless interaction with a site promotes strong user activation. As customers explore your website more fully, your brand starts to form long-standing relationships. Increasing customer retention facilitates customer lifetime value. An influential factor here is comfort level.
This is why well-structured UX/UI design solutions like Southtech’s UX/UI design solutions can make this easier for you. All our designs are focused on minimal UX/UI design to work with. The minimalism in the wireframe displays the holistic product picture, equipped with all the features and functional elements that the user interacts with.